Web Design & Local SEO

The 7-Day Rescue: Saving a Local Business from "Fake SEO"

7 Days
Turnaround Time
100%
Mobile Optimized
Rank-Ready
Local SEO Setup

The Situation: The "Meta Tag" Scam

Handyman JP approached us in a state of frustration. He was paying a premium monthly retainer to a previous agency for "SEO and Maintenance." Upon audit, the reality was shocking:

  • The "SEO Service" consisted solely of updating meta tags and titles once a month—a tactic that provides zero value in isolation.
  • The website itself was broken, visually dated, and riddled with technical errors.
  • No actual updates, content creation, or technical fixes were being performed.

    • He was paying for a digital paperweight.

    The Pivot: The "Hot Swap" Strategy

    The client's situation was urgent. His digital presence was his livelihood, but the current site was actively hurting his brand.

    We made a strategic call: Keep the broken site live for one more week. We didn't want him to lose his domain age or existing (albeit poor) traffic while we worked. We initiated a "Code Red" sprint to replace the infrastructure entirely.

    The Execution: A 7-Day Sprint

    We didn't just patch the old site; we demolished it. In one week, we delivered what the previous agency couldn't deliver in years:

    1. Architectural Overhaul

    We moved away from bloatware to a streamlined, fast-loading architecture. We fixed the broken navigation and ensured the site was 100% responsive for mobile users—crucial for anyone looking for a handyman on their phone.

    2. Real Local SEO

    We stripped out the useless "monthly meta tag" strategy and implemented foundational Local SEO:

  • Service Area Pages: Dedicated pages for each city he serves to capture local intent.
  • Schema Markup: Implemented "LocalBusiness" schema so Google knows exactly who he is and where he operates.
  • Technical Health: Fixed all 404 errors and broken internal links.

    • The Result: Rank-Worthy on Launch

    On Day 7, we flipped the switch. Handyman JP went from a broken, expensive liability to a sleek, high-performance asset.

    He now owns a website that actually ranks, converts, and functions—without the predatory monthly fees for "ghost" services.

    Ready to achieve similar results?